FOUNDER-LED META ADS MANAGEMENT

Your Meta Ads Shouldn't Be a Money Pit. We Turn Them Into a Growth Engine.

We help eCommerce brands scale past $50K/month in revenue using structured Meta Ads — not random testing, bloated retainers, or "trust the process" excuses.

Get Your Free Ad Account Audit

15-minute call. We'll show you exactly where you're leaking budget — no strings attached.

We take on 3 new brands per month. Spots fill fast.

$200K+ in ad spend managed Month-to-month — cancel anytime You talk to the person running your ads

Live Ads Manager — Not a Mockup

Meta Ads Manager showing $72K+ in managed ad spend across eCommerce campaigns

$72K+ spend from one ad account. We manage multiple accounts — $200K+ total across all brands.

Sound Familiar?

You're Spending but Not Scaling

Your ad spend goes up, but CPA goes up with it. Revenue flatlines. You can't figure out what changed — or how to fix it.

Your Agency Sends Reports, Not Results

Weekly Loom videos filled with metrics that don't matter. Meanwhile, your ROAS keeps sliding and nobody can explain why.

Every "Winner" Dies in 7 Days

You find an ad that works, scale it, and it crashes. No system to build the next winner. You're restarting from zero every month.

The Optivio Scale System

The exact 3-phase framework we've used across every account we manage. No theory — just the structure behind $540K+ in tracked revenue.

WEEK 1–2

Account Rebuild & Audience Architecture

We audit your pixel data, restructure your campaigns into proper TOF/MOF/BOF layers, and map your buyer journey before a single dollar is spent on new creative. Most accounts are bleeding budget here without knowing it.

WEEK 3–6

Rapid Creative Testing & CPA Discovery

We test 4–8 creatives across hooks, formats, and angles — then kill losers within 72 hours. The goal: find your sub-$15 CPA winner. In our last account, this phase alone dropped CPA from $27 to $13.28.

WEEK 7–12

Controlled Scale & Second Funnel Build

Winners get fuel. We scale spend 20–30% weekly while monitoring CPA drift. When the first funnel saturates, we build a second — new LAL seeds, new TOF, parallel structure. This is how we scaled one account from 1.6x to 4.18x ROAS in 90 days.

Open Dashboard. Real Numbers. No Pitch Decks.

These aren't case study PDFs or Canva graphics. Every screenshot below is pulled directly from Meta Ads Manager — from accounts we actively manage.

6 Meta Ads campaigns managed for eCommerce — $40K spend, 4.18x blended ROAS

6 Campaigns Running in Parallel

Not one campaign doing everything — six running simultaneously. Cold prospecting, retargeting, Advantage+, creative testing. Each with its own budget and kill criteria.

$40,038 spend · 2,679 purchases · 4.18x blended ROAS

Ad-level creative testing — UGC winner at $13.28 CPA vs static at $18.21

4 Creatives Tested. 1 Clear Winner.

UGC vs carousel vs BTS vs static — tested head-to-head. The UGC winner got scaled, the rest got killed within 72 hours. Data decides, not gut feeling.

UGC winner: $13.28 CPA · 412 purchases · 4.12x ROAS

Full-funnel audience layering — TOF, MOF, BOF ad sets with CPA breakdown

TOF → MOF → BOF Layering

Lookalikes at the top, engagement retargeting in the middle, ATC/IC at the bottom. Each tier has its own CPA benchmark — cold traffic doesn't subsidize lazy retargeting.

TOF: $14.82–$17.14 CPA · MOF: $8.12 · BOF: $7.96 · 1,610 purchases

Second funnel scaling — 5 ad sets, $9.9K spend, 685 purchases, 3.76x ROAS

Second Funnel Built After Saturation

When the first funnel plateaued, we didn't increase budget — we built a parallel structure with new LAL seeds, broader TOF, and a past-buyers upsell segment.

685 purchases · $14.58 CPA · $37.6K revenue · BOF: 5.18x ROAS

Campaign revenue attribution — $167K+ across 6 campaigns with per-campaign ROAS

$167K Revenue — Every Dollar Attributed

Same six campaigns, revenue view. Fashion TOF drove $68.8K, retargeting added $26.6K, Advantage+ hit 5.18x. Every campaign is accountable. No hiding behind blended numbers.

$167K+ revenue · Top campaign: $68.8K · Retargeting: 6.31x ROAS

90-day performance trajectory — CPA down 42%, ROAS improved from 1.6x to 4.18x

90 Days: CPA Cut in Half, ROAS Tripled

Structure replaces guesswork. CPA dropped 42% ($27 → $14.94), spend scaled up 34%, ROAS went from 1.6x to 4.18x. Not a spike — a consistent trend over Nov–Feb.

CPA: $27 → $14.94 (↓42%) · ROAS: 1.6x → 4.18x · Spend ↑34%

All screenshots are directly from Meta Ads Manager. Client names redacted. Numbers verified.

We're Selective About Who We Work With

This Is Built For You If:

You run an eCommerce or DTC brand doing $10K+/month in revenue
You've tried ads before — they worked somewhat, but never scaled
You can commit $5K–$30K/month in ad spend
You want a partner who tells you the truth, not just what you want to hear
You care about CPA and margins, not just top-line revenue

Probably Not a Fit If:

You're pre-revenue or still validating product-market fit
Your total monthly ad budget is under $3K
You want to "try Facebook ads" with no clear goals
You expect guaranteed results in the first 2 weeks
You'd rather not be involved in creative direction or feedback

How Working With Us Actually Works

Month-to-month. No 6-month lock-ins. Simple flat-fee pricing.

We start with a 90-day engagement because that's how long it takes to properly test, optimize, and scale an ad account. After that, you stay because the numbers make sense — not because a contract says so.

Every client gets:

Included in Every Engagement:

Full campaign builds — TOF, MOF, BOF architecture from scratch
Creative strategy + testing roadmap (we tell you exactly what to produce)
Weekly Loom updates with real data — not vanity dashboards
Direct Slack/WhatsApp access to the person managing your account
Honest scale/kill recommendations every week
Pixel, CAPI, and tracking audit included at onboarding

If results aren't tracking by month 2, we'll tell you. We'd rather lose a client honestly than keep one on life support.

❌ No long-term contracts ❌ No percentage-of-spend pricing ❌ No outsourced media buyers

Who's Behind Optivio

Optivio is run by Taha Ilyas — not an account manager, not a sales rep. The same person who builds your campaigns is the one you talk to every week.

Before building Optivio, Taha ran ads for his own eCommerce brands. That means he's spent his own money on Meta — not just client money. He knows what it feels like when CPA spikes and margins disappear, because he's been on both sides of the table.

What You Won't Find Here:

Account manager middlemen
Outsourced media buying teams
Dashboards designed to look good

What You Will Find:

One person, fully accountable
Raw Ads Manager data, not filtered reports
Hard truths when something isn't working

Every brand we take on gets direct access. If we can't give you that level of attention, we won't take your money.

tahailyas.com · See our Dubai work

Common Questions

How much do you charge?

We offer two models: a flat monthly retainer, or a hybrid model (lower base + performance bonus tied to CPA or ROAS targets). There's a one-time setup fee to cover account audit, pixel/CAPI verification, and campaign architecture. Exact pricing depends on your region and account complexity — we'll walk through options on the audit call.

What if I already have an agency running my ads?

That's fine. Many of our clients came from other agencies. The audit call will show you exactly what your current setup is missing — even if you decide to stay with them.

How fast will I see results?

Most brands see meaningful CPA improvement within 3–4 weeks of restructuring. Full-scale results typically show by month 2–3. Anyone promising results in 7 days is lying to you.

Do you handle creative production?

We don't produce creative in-house, but we direct it. You'll get a detailed creative brief every test cycle — exact hooks, formats, angles, and references. You produce or we help you find someone who can.

What if it doesn't work?

We're month-to-month. If performance isn't tracking after 60 days, we'll have an honest conversation about whether to continue. No guilt trips, no hard sell to extend. If it's not working, we'll tell you first.

Do you work with brands outside Dubai?

Yes. We manage accounts for eCommerce brands in the UAE, Australia, Canada, and the US. Meta Ads Manager doesn't care about time zones — and neither do we.

Still Watching Your CPA Climb? Let's Fix That.

Book a 15-minute ad account audit. We'll screen-share your Ads Manager, show you where budget is leaking, and give you a clear action plan — whether you work with us or not.

Book Your Free Audit Call

No pitch. No pressure. Just data.

If we're not the right fit, we'll tell you on the call — and still give you the audit.

tahailyas.com · LinkedIn · Instagram · Founded by Taha Ilyas · Dubai, UAE

Most audits scheduled within 48 hours